Why is there a Google Map Next to my Competitors Link?

If you have ever Googled a service or business or service you may have noticed a listing of results with a Google Map to the left with the business names next to them.  These results are generated by using the Google Local Business Center service.  Add your business listing and details to this service and put your business name into the appropriate category and it will be added to the listing. Google helps you to step through the process very easily with a video and help files.  As part of my Web Design business I do this as part of my service for all clients.

If there is a lot of competition for your market and related bsuinesses have already your site may not appear on the listing and you have to work on regular Search Engine Optimisation techniques to ensure that Google lists you higher.  However if your competition has not added their site then you may possibly be the only listing there.

Here are 5 tips for adding your business to the Local Business Center your site

1. Fill in all the categories that are there for your niche (research your keywords to make sure the categories are accurate).  You can create your own categories if you do not like the ones Google presents to you.
2. Ideally have a local number with the local prefix.
3. The closer your business address is to the city centre the better as Google checks this. 
4. If possible add some additional information, an image or a video as this shows up attractively on the map and also shows that you are not just a spammer.
5. If you have not done so on your site create your address in a hcard format which is an XML standard for writing your contact details.  The current buzz is that this makes your details more accessible to Google and the Business Center.