Tuesday 4 August 2009

Google Experts - Where are You

Absolutely everyone who uses the Internet now uses Google but so few people are experts in the use of it and can use the power to its maximum.  As part of my website design business in Cork customers often ask me how to get on the first page of Google thinking that as I am a web designer that I am also an expert in all things related to Google.

My short and sweet answer to them is that They cant get to #1 on Google!.

Well not actually true.  You can be number one on Google if the topic that you blog about or the site that you create does not have a lot of traffic.  For example if you write about Ping Tutus for Sheep farmers then you will be number one in Google in a couple of days (come back in a few days and Google this search term and I bet chances are that this post will be on the front page.

But if you want to figure on the hallowed ground for a more competitive area then you need to have some serious Search Engine Optimisation done (SEO for short).  What is SEO?  This is not an area I am expert in.  I know an awful lot about it but will never claim to be  expert as it is a full time job done by people with laser like focus on the topic. There are a large number of factors for getting good ranking here are only 5 that make a difference (not in priority just a dump of items)

  1. Keywords on your main page and how they are placed and ordered
  2. Your domain name
  3. Your domain age
  4. Links to your site from other sites
  5. Ratings of your site on social networks
There are many many others but this is just a start.  Google Experts beware!